From the back cover:
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As a health
advocate, you may think about marketing and shudder. You
understand its importance, but marketing seems like a time and
money eater that takes you away from your advocacy work.
But marketing doesn't have to be that difficult to understand,
nor does it need to be expensive to implement. In fact, once
you understand the basics, and see how they apply to your
business, you'll find yourself thinking of new ideas on a
regular basis. You might even like it!
This book is a must-have for anyone who runs a health advocacy
or coaching business, or hopes to start one some day. Your
business success will be defined by your marketing success. |
How this book can help you:
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Optimize your outreach with
advertising, your website, public relations,
newsletters, print materials and more |
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Maximize your marketing budget
with low and no-cost promotional tactics |
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Brand yourself and your business |
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Develop an effective marketing
plan |
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...and much more |
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About the Author: |
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With 20+ years of marketing experience,
working with hundreds of professionals and businesses,
the author, Trisha Torrey, began focusing her work on
health advocacy after
suffering her own healthcare challenge in 2004.
In 2009, she founded
the Alliance of Professional
Health Advocates, a service that supports the business needs
of health advocates, and
helps
patients locate an advocate or coach who can help them.
Now she has written this easily
understandable marketing handbook for you—to help you build your
marketing plan, then execute your plan to promote your services,
build your business — and thrive.
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